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1740 Broadway
1740 Broadway (formerly the MONY Building or Mutual of New York Building) is a 26-story building in Midtown Manhattan in New York City which is owned by Equity Office Properties. Located on the east side of Broadway between 55th and 56th Streets,〔(1740 Broadway, New York, NY – Vornado Realty Trust. )〕 it shares a trapezoid-shaped city block with the Park Central Hotel.
==Signage on the facade==
Its most famous attribute was once a sign at the top of its facade which advertised for Mutual of New York, the structure's original owner. The first version spelled out the entire name, with the first letter of each of the words in it (MONY) being red neon lighting which was twice the size of the rest. It was in this form that the sign served as both the inspiration for Tommy James and the Shondells' 1968 hit single "Mony Mony" and as a motif in ''Midnight Cowboy''. The subsequent version was the corporate logo, which was the insurance company's acronym with a dollar sign inside the "O."〔(''Midnight Cowboy'' (1969) locations – Exquisitely Bored in Nacogdoches. )〕〔(Dunlap, David W. "No More MONY in the Midtown Skyline," ''City Room'' (''The New York Times'' local news blog), Monday, February 4, 2008. )〕
The MONY sign was removed by Vornado in December 2007, and replaced with "1740" to reflect its street address. The numerals, tall and in Futura typeface, are illuminated at night by white light-emitting diodes.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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